The Humane Shop

Today was a big leap in conviction for me. More specifically, a big and expensive leap in conviction. I have started using shaving cream and after-shave from The Body Shop. The cream doesn't feel creamy, and the after-shave is no Gillette. But then, The Body Shop has a well-defined market segment, the emotional-buyers. The 'Not-Tested on Animals' is in-itself a great marketing tag-line.

Somehow, the first step always makes a difference. No sooner did I make the purchase, Dhanya decided to buy a lipstick from there, out of guilt if not anything else. But maybe, just maybe, guilt is the first sign of that vast expanse of awareness you are allowing to open up before your open(ed) eyes.